210 Digital Marketing Podcast

How To Video: The Podcast for Working Filmmakers and Creators

Real gear, real workflows, real business — from two filmmakers who make their living behind the camera.

About the show

If you’re trying to break into professional video, understand what gear actually matters, or figure out how to run a video business that pays rent, How To Video is built for you. Each episode is a long-form conversation between two filmmakers who still work on set every week — no sponsorship fluff, no forced product reviews, just the stuff we actually use, get asked about, and argue over.

Topics range from getting your first paid gig, to which cameras hold up on a run-and-gun commercial shoot, to how spatial computing (hello, Apple Vision Pro) is already changing the way brands think about content. Whether you’re an aspiring DP, a small-business owner thinking about video marketing, or a healthcare brand evaluating a professional video partner, you’ll walk away with something you can use on Monday.

Who this show is for

  • You want to know what cameras, lenses, drones, and rigs are actually worth buying in 2026.
  • You're considering a career shift into video and want an honest view of the craft and the business.
  • You run a brand or healthcare practice and want to understand how video production companies price, plan, and deliver.
  • You're curious how AI, spatial computing, and new cinema tools are reshaping what's possible on small budgets.

About the host

Hosted by John Lee and Gonzo de — two working filmmakers, directors of photography, and agency veterans who have shot commercial, healthcare, and cinematic work across the United States and Mexico. They started How To Video to hand newer creators the kind of practical, unfiltered answers they wish someone had given them a decade earlier.

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New episodes publish regularly. Follow the show to get them automatically.

Explore Our Other Podcasts

More shows from the 210 Digital Marketing Podcast Network — docuseries, travel, mental health, recovery, parenting, and filmmaking.

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