Digital Distribution · Services · 210 Digital Marketing
Most healthcare brands run paid in one agency, organic in another, programmatic in a third, and KOL through a PR firm. Attribution is impossible and budgets leak. 210 runs all four under one roof, with founder-patented AI attribution that actually tells you which channel booked the patient.
Google, Meta, TikTok, LinkedIn, programmatic display/CTV. Healthcare-compliant copy, eligibility-aware audiences, HIPAA-safe CAPI conversion tracking. Budget optimization against real bookings, not vanity leads.
SEO + Answer Engine Optimization. Our founder-patented indexation method (USPTO 12,091,041) ranks healthcare content in AI Overviews, ChatGPT Search, Perplexity. See the /seo/ pillar for the full story.
Physician, dentist, veterinarian, and patient-advocate partnerships. Vetted networks of healthcare KOLs with disclosure workflows, FTC-compliant contracts, and performance tracking built in.
Distribution · unified attribution
Unified attribution across owned and partner surfaces · post-click, last-click, and assisted contribution modeled per surface.
Healthcare patient journeys average 8-14 touchpoints over 30-90 days. Patients see your ad, Google your brand, read a review, watch a YouTube video, ask ChatGPT about the procedure, click a retargeting ad, and finally book — across 5+ channels.
When those channels are spread across 4 agencies, attribution is impossible. Each agency claims credit. Your actual ROI gets lost in the reconciliation. We see healthcare brands overpay by 30-50% on distribution because no one can see the full funnel.
Our founder-patented attribution model reads all four channels as one graph. We measure against actual scheduled appointments — not MQLs, not form fills, not phone hang-ups. That changes what we spend money on, and how much.
Last-click attribution destroys healthcare budgets because the final touch is usually branded search. Our model weighs every touchpoint — awareness impressions count, KOL interactions count, organic visits count.
We measure against confirmed bookings in your EMR or PMS (via HIPAA-compliant integrations). Every dollar is scored against real patients who sat in real chairs.
The AI reallocates budget weekly based on actual-booking-per-channel performance. Channels that stop booking patients get defunded automatically. Channels that convert get scaled immediately.
All four. Most agencies specialize in one. We specialize in healthcare outcomes, which means we run paid, organic/AEO, programmatic, and KOL under one team with unified attribution. That is the point — distribution only works in healthcare when attribution is end-to-end.
Google Analytics shows channel-assisted conversions but defaults to last-click for revenue attribution, which systematically undervalues awareness and upper-funnel activity. Our model uses founder-patented multi-touch attribution (USPTO 12,091,041) and treats scheduled appointments from your EMR/PMS as ground truth — not form fills.
Yes — including healthcare-compliant demographic, lookalike, and condition-aware audiences. We run CTV (Connected TV) for practices with $15K+/mo distribution budgets and programmatic display for practices with $5K+/mo. Inventory is vetted for healthcare compliance (no brand-unsafe placements).
Yes. We migrate ad accounts, audiences, pixels, and historical campaign data without losing performance. Typical pattern: clients see 20-40% reduction in cost-per-booking within 90 days because attribution gets tighter and budget reallocates toward channels that actually book.
We run distribution engagements starting at $6,000/month in total media spend + management. Below that, the attribution math does not justify the overhead. Practices spending $20K-250K+/month is our sweet spot.
Yes. Every KOL engagement runs through our FTC disclosure workflow: signed disclosure agreements, labeled-sponsorship content, archive of disclosure placements, and audit-ready documentation. We also run HIPAA-aware pre-approval on clinical claims made by any provider-influencer.
Unify paid, organic, programmatic, and KOL under one team that measures against real patient bookings.
Distribution references