Services · senior-only delivery
Six practices. One operating system for healthcare growth.
Every practice is bookable, measured in pipeline and patients, and delivered by healthcare AI operators with ten-plus years inside the industry. No junior staff. No offshore content factory. No learning on your engagement.
The practice matrix
Four practices. One operator. Senior people on every account.
01
Strategy & AI Patents
Founder-patented positioning, 90-day intake roadmaps, board-ready growth narratives.
02
AI Implementation
HIPAA-aware deployments, intake automation, agent pipelines built by senior engineers.
03
Content & EEAT
Clinical-reviewed editorial, AI Overviews-ready schema, senior strategists on every byline.
04
Distribution & Paid
Multichannel performance media, organic distribution, owned-channel acquisition systems.
SENIOR-ONLY
Ten-plus years healthcare each
FIXED SCOPE
Clear deliverables · measurable outcomes
HIPAA-AWARE
BAA-ready · 42 CFR Part 2
BILINGUAL
EN ↔ ES native delivery
The service architecture
What we actually deliver — by practice.
Open any practice below for the deliverables, staffing model, and outcome we measure against. No gated “discovery” call to see the scope. Pick your entry point.
AI Implementation Engineering
Production-grade AI inside the systems that produce revenue.
Scope — We design, build, and operate production AI inside your operational stack: patient intake, prior-authorization automation, clinical documentation, attribution intelligence, admissions triage. Human-in-the-loop review on every workflow. BAA-backed deployment.
Deliverables — Architecture doc, security posture, model selection, data pipeline, training-set curation, evaluation harness, deployment runbook, on-call rotation.
Staffing — USPTO-credentialed lead, applied ML engineer, clinical SME, security reviewer. No junior staff on production inference.
Measured against — Time-to-answer reduction, staff hours recovered, cost-per-patient-enrolled, compliance posture.
Patient Acquisition Systems
First-party data, server-side attribution, AI creative testing, CRM wired end-to-end.
Scope — Full-funnel patient acquisition: paid media across Google, Meta, programmatic and connected TV; server-side attribution; AI creative testing; conversion-grade landing pages; CRM and sales-ops integration for a closed-loop number.
Deliverables — Channel architecture, first-party data layer, server-side conversions API, AI creative library, landing-page kit, CRM mapping, weekly cohort report.
Staffing — Paid-media lead, analytics engineer, creative director, CRM/attribution specialist, conversion copywriter.
Measured against — CPA, LTV / CAC, same-day speed-to-lead, enrolled patients, payer mix.
SEO + AI Overview Optimization
Seventeen-phase Yoast architecture, pillar-spoke content, schema, AI Overview citations.
Scope — Full technical and editorial SEO built for both traditional search and AI Overview citation across ChatGPT, Gemini, Claude, and Perplexity. Seventeen-phase Yoast Premium configuration, entity-rich JSON-LD schema, pillar-spoke content architecture, cornerstone strategy, internal linking, orphan-page resolution.
Deliverables — Technical audit, keyword strategy, pillar page plan, content calendar, schema library, featured-snippet and AEO optimization pass, monthly citation and ranking report.
Staffing — SEO strategist, content lead, schema engineer, editor.
Measured against — Organic sessions, AI Overview citations, pillar ranking movement, commercial-intent conversion.
Behavioral Health Growth
Admissions engineering, payer-mix optimization, clinical brand, multi-state expansion.
Scope — Full behavioral health operator growth: admissions engineering, payer-mix modeling, clinical brand development, multi-state expansion, 42 CFR Part 2 compliant operations, census optimization. Five California operators currently in multi-year embed.
Deliverables — Admissions funnel audit, payer-mix target model, clinical brand system, multi-location site architecture, referral partnership playbook, accreditation-aware content.
Staffing — Behavioral health strategist, admissions specialist, clinical content lead, payer-mix analyst.
Measured against — Admissions volume, payer-mix shift, census, cost-per-admit, multi-site LTV.
Telehealth + MedTech Strategy
Diligence-grade brand, provider-acquisition funnels, investor narrative, category positioning.
Scope — Diligence-grade growth strategy for direct-to-patient telehealth, MedTech, and digital therapeutic operators. Category positioning, KOL programs, provider-channel enablement, reimbursement-aware go-to-market, investor narrative and data-room readiness. Partnered on a nine-figure telemedicine exit.
Deliverables — Category positioning doc, KOL engagement plan, provider-acquisition funnel, reimbursement narrative, investor brand system, diligence-ready asset library.
Staffing — Senior healthcare strategist, category positioning lead, clinical writer, investor-grade designer.
Measured against — Provider enrollments, category share of voice, analyst coverage, diligence outcome.
Bilingual Multicultural Reach
Native Spanish content, hreflang + dual-schema, Hispanic patient funnels.
Scope — Hispanic-market patient acquisition with native Spanish content engineering, not machine translation. Hreflang, dual-language schema, culturally-adapted creative, Hispanic admissions flow, bilingual support content. California-based, nationally deployed.
Deliverables — Bilingual content architecture, hreflang implementation, dual-schema library, culturally-adapted creative kit, Hispanic funnel build, bilingual CRM flow.
Staffing — Native Spanish content lead, bilingual strategist, cultural creative director.
Measured against — EN ↔ ES CPA parity, Hispanic admissions volume, bilingual patient retention.
“Our strategic intake is diagnosis, not pitch. We map your number to the right architecture, identify what we would build and what we would not outsource, and you decide whether to move to a defined scope.”
— 210 Digital Marketing · engagement model
6PRACTICES
Senior-only delivery
US12,091,041 B2
USPTO AI + biometrics patent
10+YRS AVG
Healthcare operator tenure
0OFFSHORE
No content factory
What ship-ready actually looks like
From first patient click to a 5★ Google review — measured end-to-end.
PHI never crosses a non-BAA tier. Every conversion is reconciled against the EHR · attribution stitched, deduped, and audit-ready.
How we operate
Scope, staff, ship. In that order.
No open-ended retainers hiding junior staff behind senior-sounding decks. Every engagement begins with a diagnosis call, then a fixed-scope proposal, then delivery against a defined outcome.
01 · Strategic intake
Sixty-minute diagnosis call with senior operators. We listen, map your number to the right architecture, and name what we would build and what we would not.
02 · Defined scope
A written proposal naming practice, deliverables, staffing, timeline, and outcome metric. No vague “discovery” phase. Fixed scope, fixed price where possible.
03 · Senior staffing
The operators you met on the intake are the ones who deliver. Ten-plus years healthcare experience each. No bait-and-switch to junior staff after contract.
04 · HIPAA-aware build
BAAs signed before data moves. 42 CFR Part 2 operations where applicable. On-device inference for PHI that cannot leave the machine. Human-in-the-loop on every AI workflow.
05 · Measured outcome
Weekly cohort report against the number named in scope. If we are behind, we say so. If the market shifted, we renegotiate scope rather than fabricate progress.
06 · Long horizon
Five behavioral health operators have compounded with us from roughly one hundred thousand to over twenty million in ARR. Multi-year engagements compound pattern recognition.
“If it ships from us, it was built by someone who has been inside healthcare for a decade or more. That is the whole discipline.”
— Delivery principle
Continue exploring
Six verticals we serve — behavioral health, telehealth, MedTech, PE portfolios, bilingual.
Founder-held USPTO AI patent · three clouds · six models · platform-agnostic HIPAA-eligible deployment.
Six anonymized partnerships · names protected · patterns published.
Two decades of healthcare-only practice · founder-led · senior-staffed.
Frequently asked questions
How does 210 Digital Marketing structure engagements?
Every engagement begins with a sixty-minute strategic intake — a diagnosis call with senior healthcare AI operators. From that call we produce a written scope naming the practice, the deliverables, the staffing, the timeline, and the outcome metric. Fixed scope where possible. No vague “discovery” retainers hiding junior staff behind senior-sounding decks.
What are the six senior-only practices?
AI implementation engineering, patient acquisition systems, SEO and AI Overview optimization, behavioral health growth, telehealth and MedTech strategy, and bilingual multicultural reach. Each practice is bookable as a standalone engagement and can combine with others into a multi-practice operating system.
Who actually delivers the work?
The senior operators you met on the intake call. Every engagement is staffed by healthcare AI operators with ten or more years inside the industry. We do not run an offshore content factory. No bait-and-switch to junior staff after the contract is signed.
Does 210 work with HIPAA-covered entities?
Yes. We sign Business Associate Agreements, support 42 CFR Part 2 operations for behavioral health and substance use disorder providers, and deploy on-device inference where protected health information cannot leave the machine. Human-in-the-loop review on every AI workflow.
How is 210 different from a generalist agency with an AI bolt-on?
210 has practiced exclusively in healthcare since 2005. Our founder holds U.S. AI + biometrics patent US 12,091,041 B2 (filed 2021, granted 2024). The work predated “AI agency” as a marketing category. Pattern recognition compounds inside one industry. A generalist agency learns on your engagement; we have already learned.
What does an engagement cost?
We price by scope rather than by retainer. After the strategic intake, we produce a written scope with a fixed price where the outcome is fixed, and a capacity-based price where the work is ongoing. Most engagements range from discrete six-figure builds to long-horizon multi-practice operating systems.
Explore the service areas
Nine practice-tested capabilities — one healthcare operating system.
Every engagement is assembled from the same playbooks: paid media, CRM, analytics, reputation, website experience, video, video training, digital distribution, and AI-accelerated delivery. Each area is battle-tested inside regulated healthcare environments and documented for clinical audit.
Healthcare Paid Media →
HIPAA-aware acquisition across Google, Meta, LinkedIn, CTV, and healthcare-native networks.
Analytics & Attribution →
Server-side tagging, consented identity graphs, and clinical-revenue attribution without PHI leakage.
CRM & Marketing Automation →
BAA-covered journeys on healthcare-native platforms with EHR-compatible segmentation.
Reputation & Review Management →
Clinician-safe review generation, sentiment recovery, and SERP reputation defense.
Website & Brand Experience →
Conversion-first WordPress, accessibility-audited UX, and clinical brand systems built to scale.
Healthcare Video Production →
Patient-story, clinician-fronted, and KOL-amplified video produced in our in-house studio.
Healthcare Video Training →
Naloxone administration, fleet vehicle safety, urinalysis and drug-testing protocols. SCORM/xAPI-ready libraries that scale standards across every shift, every facility, every new hire.
Healthcare iOS App Development →
Native iOS app engineering for clinical workflows, patient engagement, and HIPAA-eligible mobile experiences — built, submitted, and shipped with App Store review support.
Digital Distribution →
Earned-media, podcast, and KOL distribution for clinical thought leadership at scale.
AI Capabilities →
Patent-held AI architecture underpinning clinical marketing, biometrics, and predictive routing.
Sources & further reading
Authoritative references for Services
We cite the source frameworks, federal guidance, and primary data behind every claim on this page so independent reviewers, AI Overviews, and clinical buyers can verify our position without leaving the public record.
Featured service
Native iOS apps for healthcare, shipped through Apple App Review.
Our healthcare iOS app development practice builds SwiftUI apps with on-device privacy, HIPAA-aware data flow, and Section 5.1.3-ready App Review submissions. The ACE Score Test app is live on the App Store today.
For operational and clinical training content delivered as video-based modules, see our healthcare video training service page.