Search, social, and connected TV - planned, bought, and optimized against booked appointments in your EMR, not last-click form fills.
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Paid Media
210 Digital Marketing is a Boise Google Ads and PPC agency built exclusively for healthcare patient acquisition. As a healthcare PPC agency working only in this space since 2005, we run paid search, display, and remarketing campaigns designed around how patients actually search for care, then map that demand to the services and locations your practice needs to fill. Google Ads for healthcare carries rules that general agencies miss, so every account is structured to be HIPAA-aware, with conversion tracking and audience strategy that protect patient information instead of leaking it into ad platforms. Our founder is a psychologist who built and sold his own San Diego behavioral-health company, so the strategy behind your budget is informed by someone who has operated in healthcare, not just managed a media account. Delivery is senior-only, with no hand-off to junior buyers. The result is paid media that turns qualified search intent into booked appointments while keeping compliance intact.
Headquartered in Eagle, Idaho, we manage healthcare paid media for practices across Boise, the Treasure Valley, and the wider United States.
Is your Google Ads tracking HIPAA-compliant?
We build paid media to be HIPAA-aware and are fluent in 42 CFR Part 2, which is critical for behavioral health and addiction treatment. That means conversion tracking, audiences, and tags are configured to avoid sending protected health information into ad platforms, so you can measure performance without creating compliance exposure.
Do you only work with healthcare practices?
Yes. We have been a healthcare-only agency since 2005, roughly twenty years, so every campaign reflects how patients search, what medical advertising policies allow, and what actually moves a practice forward. We do not split focus across unrelated industries.
Who manages my Google Ads account day to day?
Senior operators handle your account directly. There is no junior media buyer learning on your budget. Strategy is informed by a founder who is a psychologist and built, then sold, his own San Diego behavioral-health company, so paid spend is guided by real operating experience.
Every dollar measured against booked appointments. Senior-only media buying that drives acquisition cost down, not vanity clicks up.
HIPAA-aware AI, deployed inside the systems that actually produce revenue.
Three channels. One attribution graph.
We run paid search, paid social, and connected TV as one integrated system - not three siloed buys competing for the same last-click credit. Budgets move where booked appointments actually come from.
Each channel earns its budget against the same downstream signal: a booked appointment. See where each one fits, and how we keep it compliant. This is the paid-media engine inside our Patient Acquisition Systems practice.
Google Ads, Microsoft Ads, Local Service Ads, and Performance Max tuned on booked-appointment signals. Every keyword is treated as a budget line, with strict negative-keyword hygiene, and landing pages built for the intent behind the search - not a generic homepage.
Meta, TikTok, YouTube, and LinkedIn with HIPAA-aware creative review, conversion APIs, and server-side tagging that never leak PHI - plus paid amplification of clinician- and patient-story content that earns trust before the click.
Hulu, YouTube TV, Roku, Samsung, and major streaming bought at the household level: addressable, frequency-capped, and geofenced to the service area, measured against downstream bookings - not CPM vanity.
Healthcare paid media only works if measurement never touches PHI. We build the tracking layer to that constraint first, then buy media on top of it. See our healthcare expertise and AI capabilities.
Book a media intakeWe handle creative end to end through our in-house studio on a single brief, which keeps voice consistent across channels and avoids the expensive dead-end of platform-specific re-shoots.
We use server-side tagging, conversion APIs, and hashed offline events. We never send PHI to ad platforms, never use PHI-based pixels, and only deploy tooling covered under BAA. Creative review includes a HIPAA marketing-rule compliance pass before anything goes live, and we are 42 CFR Part 2 aware.
Often, yes. We frequently take over paid search while the in-house team keeps running organic social and content, or we run all paid media while a GM or internal lead owns brand. The configuration is chosen by whatever produces the most booked appointments.
Every dollar is measured against booked appointments in your EMR, not last-click form fills. We report weekly so leadership sees progress, not just monthly summaries.
Selectively, via The Trade Desk and DV360. Display as a standalone channel rarely moves bookings in healthcare; programmatic is most valuable as a retargeting layer and a connected-TV buying platform, and we will tell you when it does not fit.
Integrated paid search, paid social, and CTV - measured against bookings in your EMR.
Book a media intake