Patient education that educates, KOL and provider content that earns citation, provider-enablement video built for the clinical workflow — every script run through one founder-patented AI stack for bilingual cutdowns, chapter extraction, and EEAT-ready transcription.
// healthcare_video
Healthcare Video
Healthcare video marketing is the production and strategic use of video to explain care, build trust, and move patients to act. 210 Digital Marketing produces medical video marketing for providers, systems, and health-tech companies: patient stories, clinical and procedure explainers, recruiting and training pieces, and product demos for healthtech video marketing. Because we have worked healthcare-only since 2005, every shoot is planned around real constraints, including HIPAA awareness, 42 CFR Part 2 fluency for behavioral-health and substance-use settings, consent, and clinical accuracy. Our founder is a psychologist who built and sold his own San Diego behavioral-health company and appeared on CNN as a youth behavioral-health advocate, so video marketing for healthcare here is grounded in how patients and clinicians actually think. Delivery is senior-only, with no junior hand-offs. Production is one half of the work; the other half is getting the video seen, which is why we pair every project with distribution strategy.
Headquartered in Eagle, Idaho, in the Boise and Treasure Valley area, 210 produces healthcare video for providers and health-tech companies across the United States.
How do you handle HIPAA and patient privacy on a healthcare video shoot?
Compliance is built into the plan, not bolted on. We are HIPAA-aware and fluent in 42 CFR Part 2 for behavioral-health and substance-use programs, so we structure consent, release, location, and editing decisions to protect patient privacy from pre-production through final delivery. Because we have been healthcare-only since 2005, these constraints shape the work rather than slow it down.
What kinds of healthcare and healthtech video do you produce?
Patient and provider stories, clinical and procedure explainers, recruiting and onboarding pieces, and product demos for health-tech and medical-device companies. Each is scoped to the audience and the regulatory setting, then built to support the broader marketing goal rather than to sit unused as a one-off.
Who actually works on the project?
Senior people. Delivery is senior-only with no junior hand-offs, and the strategy is informed by a founder who is a psychologist and built and sold his own San Diego behavioral-health company. You get healthcare-specific judgment on every decision, from script to final cut.
Operator-grade video built to earn trust and reach — produced by a senior team that has shipped inside healthcare for two decades.
HIPAA-aware AI, deployed inside the systems that actually produce revenue.
Bilingual by default, schema-tagged for AI search, and built so the same shoot serves patients, providers, and your own teams. See more of the work in our case studies.
Procedure explainers, condition primers, pre-visit prep, and post-op care — shot in-clinic or in studio. Bilingual English/Spanish native, not translated, and schema-tagged for Google AI Overviews.
Expert interviews, thought-leadership series, and conference highlights — clinical authority turned into marketing assets, with Speakable schema for voice search and AI citation.
Internal training video, clinical-workflow walkthroughs, new-hire onboarding, and standard-of-care libraries — closed-captioned, chaptered, and search-indexed inside your LMS or intranet.
Film, music, broadcast, and spatial computing — the craft behind every frame. Produced for, featured on, and recognized by:
Toyota
Toyota
Billboard
(former member)Billboard (former member)Early in augmented reality — from Microsoft HoloLens to Apple Vision Pro.
The founder-patented stack does the heavy lifting so senior medical reviewers can refine, not rewrite. The result is more language coverage, more cuts, and AI-citable transcripts from one production investment. See the AI capabilities behind it.
Book a Strategic Intake"Scaling a healthcare workforce is a video problem now — and AI just rewrote the playbook."
Every video is paired with a targeting model, so the same production ships as different cuts, languages, and accents for different audiences — measurably different completion and retention from one production investment.
The worked proof: five behavioral-health operators grown from roughly $100K to $20M+ ARR — about 200x — with patient-acquisition cost down 31%. Read the healthcare expertise behind it.
In-clinic or studio shoots in Idaho, with remote direction nationwide.
Provider demos, customer stories, and clinical-validation video shipped in sprint cadence.
Multi-location brand video, recruiter content, and KOL series, style-guided so a multi-site system reads as one brand.
Yes — bilingual is the default, not an add-on. We script natively in both languages by native Spanish speakers rather than translating, because translated healthcare video underperforms native bilingual content.
Yes — in-clinic shoots in Idaho with HIPAA-aware protocols (signed releases, consent workflows, patient-privacy zoning) and remote-directed shoots nationwide.
The process is HIPAA-aware and BAA-ready — signed patient authorizations, privacy-zoned shooting, no PHI in marketing assets, and BAAs with cloud-storage vendors. We also work 42 CFR Part 2 aware for behavioral health.
Senior-only delivery by healthcare operators with 10+ years of experience — no offshore content factory.
Yes — production and distribution from one team for cleaner attribution.