Running Facebook Ads doesn’t have to be expensive, as shown earlier the average click is just $1.72, and that really depends on what industry you’re in. Not only can it make your Facebook marketing more cost-effective, but with Facebook’s targeting features, you can ensure your ads are only being seen by the right demographics. So you don’t have to waste your time and money on those who are unlikely to be interested.
Here are the 6 biggest benefits to Facebook marketing:
1. Content promotion
Facebook Ads promotion isn’t limited to just products and services – you can promote your content on there too. By putting money behind the content you write, more eyes on your work than you would organically. These views can then cause the goals you set out to achieve with your content strategy to come to fruition.
When it comes to choosing which posts to promote, you may be tempted to go for ones that are performing poorly to get a more even spread of views. However, Facebook’s advertising algorithm rewards more engaging content, and so pushing your most popular work will cause your post to see more engagement.
An easy way to promote your content is to boost posts. This is a quick and cost-effective way of creating a conversation with your audience on Facebook. A lot of social media management software, such as Hootsuite, allow you to boost posts straight from its dashboard, so combining tools like these with your wider content strategy can really propel your Facebook marketing as a whole.
Learn how 210 Digital Marketing ad agency does facebook marketing.