Why Facebook Marketing?

2.2 Bn Instagram 800 Mn Messenger 1.3Bn monthly active users.

People’s time and attention are on mobile.

  • 3 hours per day on mobile
  • 58% of digital time spent in apps

Mobile discovery influences consumer behavior.

  • 74% of millennials take action after being inspired by a post
  • 33% of shoppers research on mobile before buying on desktop or offline

Focus on People

Facebook is a space of connection, interests, play and overall communication. Meet people where they are at.

Measure real outcomes

From video views to sales inquiries directly on Facebook messenger, each interaction can be measured and monitored.

Compare across channels

Results from unifying Facebook’s desktop CTR, mobile CPM and In-App CPA providing measurements and insights to your media buy budget and ROI.

People-based measurement helps you understand and grow your business today and tomorrow.

There are no shortcuts to Facebook Ads

Making sense of Facebook Marketing

Interested on investing on Facebook digital ads beyond their general boost? Need specific targeting to your audience and make sense of existing Facebook advertisement results? Reading or looking at videos online where people say they are having success through drop shipping or Amazon fulfillment using Facebook Ads? Work with existing Facebook marketing partners and let us get you to solutions and results right away.

Sales Funnels and Customer Journeys on Facebook

The likeliness of someone buying your product or services the first time they see your Facebook ad is not high. It is like buying chocolates from a complete stranger in the street. No one knows what is in that box.

When you buy a product or a service from a new vendor, what goes through your mind? Do you completely trust them to deliver what they promise?

Likewise, when you show your ads to a target audience, you cannot expect them to convert immediately. Cold leads need to be nurtured, loved and cared into warm leads before they convert.

The difference

Making the Most of Facebook Ads

A big difference between Google and Facebook is that people don’t spend as much time on Google. Facebook sees 1.62 billion daily visitors and is the most used social media platform. We now live in a world where technology aids our every move, so for businesses, online advertising is a landscape bursting with potential.

An Ideal Advertising Platform

Facebook makes an ideal platform to promote your product or service on because of the behavioral habits its users adopt. Browsing the News Feed, often driven by nothing other than boredom, the passive way Facebook users consume its information means they are primed and ready to be sold to. Paid ads work particularly well for things that are typically bought on impulse – its visual and accessible way of selling leads to quick purchases. Our habits lend us to infinitely scrolling through information, providing the perfect audiences of any age; this is demonstrated by the fact 94% of Facebook ad revenue comes from mobile.

With Google it’s a bit more obvious why you’d pay to advertise: to get to the top of the SERPs. If you rely on organic traffic, even with the best SEO practices under your belt, you’re still going to rank lower than the paid ads. In comparison, Facebook allows you to set up business pages for free: to promote your information and offers, to build a rapport with your audience and find new people to like your page. So why then would you want to pay to advertise?

The fundamental difference with paying for Facebook Ads is that you get to reach people you wouldn’t usually. If you think with a Facebook page, not only do you have to do all the work yourself in promoting it, but realistically the people that are going to ‘like’ it are family and friends that already know about you. What you want to do is reach those who are the step or two after that: friends of friends, locals you’ve never met, folk travelling from out of town looking for somewhere new. Paid ads get you into the limelight and boast all the reasons why people should choose you, all whilst you crack on with other things.

Is it Expensive?

Running Facebook Ads doesn’t have to be expensive, as shown earlier the average click is just $1.72, and that really depends on what industry you’re in. Not only can it make your Facebook marketing more cost-effective, but with Facebook’s targeting features, you can ensure your ads are only being seen by the right demographics. So you don’t have to waste your time and money on those who are unlikely to be interested.

Here are the 6 biggest benefits to Facebook marketing:

1. Content promotion

Facebook Ads promotion isn’t limited to just products and services – you can promote your content on there too. By putting money behind the content you write, more eyes on your work than you would organically. These views can then cause the goals you set out to achieve with your content strategy to come to fruition.

When it comes to choosing which posts to promote, you may be tempted to go for ones that are performing poorly to get a more even spread of views. However, Facebook’s advertising algorithm rewards more engaging content, and so pushing your most popular work will cause your post to see more engagement.

An easy way to promote your content is to boost posts. This is a quick and cost-effective way of creating a conversation with your audience on Facebook. A lot of social media management software, such as Hootsuite, allow you to boost posts straight from its dashboard, so combining tools like these with your wider content strategy can really propel your Facebook marketing as a whole.

Learn how 210 Digital Marketing ad agency does facebook marketing.

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