Running Facebook Ads doesn’t have to be expensive; as shown earlier, the average click is just $1.72, and that depends on what industry you’re in. It can make your Facebook marketing more cost-effective, but you can ensure the right demographics are only seeing your ads with Facebook’s targeting features. So you don’t have to waste your time and money on those unlikely to be interested.
Here are the six most significant benefits to Facebook marketing:
1. Content promotion
Facebook Ads promotion isn’t limited to just products and services – you can promote your content there. By putting money behind the content you write, more eyes on your work than you would organically. These views can then cause the goals you set out to achieve with your content strategy to fruition.
When it comes to choosing which posts to promote, you may be tempted to go for ones performing poorly to get a more even spread of views. However, Facebook’s advertising algorithm rewards more engaging content, so pushing your most famous work will cause your post to see more engagement.
An easy way to promote your content is to boost posts. Boosting posts is a quick and cost-effective way of creating a conversation with your audience on Facebook. Much social media management software, such as Hootsuite, allows you to boost posts straight from its dashboard, so combining tools like these with your more comprehensive content strategy can propel your Facebook marketing. Unfortunately, not having a targeted audience makes this ad spend very inefficient given the lack of research and preparation.
Learn how 210 Digital Marketing ad agency does Facebook marketing from Boise, Idaho, to the European Union and Latin America.