SEO (Search Engine Optimization)

This comes down to how many people find you without you having to pay. Unlike paid advertisement, SEO is a result of good content, rich media, good design and speed. Most marketers say they can get you to page 1 on Google. Thing is, if this were true, they would continue doing content for themselves and be getting business that way. That means that cold calls and emails stating they help you in SEO are selling you exactly the opposite: cold calls, low quality newsletters, hacked or broken backlinks and if you're lucky second hand leads from grouped paid advertisement. All of this is NOT SEO. Read on...

what isn’t SEO 

what isn’t SEO 

what isn’t SEO 

what isn’t SEO 

what isn’t SEO 

WHAT’S SOLD HARD IS USUALLY MISSING

Content is developed with a client.

An agency creates with a particular client sets of content created specifically for an intended audience with the primary objective to enrich, answer and provide straightforward answers, information, and value to those seeking, interested, or curious about the nature of a business. From a blog to a video, the quality of the content will reflect on the perception of its value. Oh, and it must be measured to understand how the content will continue to develop and patterns and seasons to use economic and market trends to favor the client.

What does SEO mean?

SEO is one of the biggest buzzwords in digital marketing, but it’s another jargon term with a hard-to-find definition for business owners who aren’t in the know. You may find rather detailed information explaining how to improve your backlinks or fix your 301 redirects.
Imagine going onto Google and searching for a local movie theatre to explain this best. You type in the keywords into Google’s search bar, for example, “cinemas around.” You look through the results. You’re probably not going to click further than the first four pages of results. The venues that understand SEO have already anticipated this. They may have accurately predicted the keywords you used to find a blockbuster!
‘Search Engine Optimisation is what you do to get to the first page on Google. It is the process of repositioning your business higher up in the search results of the most relevant searches made by your ideal customers. The higher up the search results, the better optimized your business is.
SEO means Search Engine Optimization, which is the method of increasing the amount and quality of traffic to your website through organic search engine results
SEO is about Visibility (Search) and CTR (Click Through Rate) on the web search.
Although many search engines should not be ignored in any serious SEO campaign, Google is the most crucial search engine to rank in for most businesses.
There are over 250 ranking Factors in Google. Although that may sound overwhelming, the truth is – SEO is one of the most excellent skills any company can learn because of the sheer amount of highly qualified visitors it brings to your website.
As of 2020, this is the better way to get people actively looking for the services you provide to visit your website for free.

Keywords and SEO

Keywords

Plenty of guides online will tell you to write much in-depth content. And it´s good indeed that your content is well documented and meaningful. Nevertheless, if it isn’t keyword optimized, you will miss out on a lot of traffic, thus wasting your time. 

We could have written a post about this topic and not optimized it around specific keywords, and it would have gotten minimal traffic.

Never underestimate the importance of keyword research when it comes to SEO. Because SEO is not the magical mystery that many people think it is. You are better off writing keyword content optimized around the search phrases people type into the search engines.

The relevance of SEO

If a business has a website, but no one can search for it, does it exist?

The power Google has over the accessibility of your business online is enormous. If the internet is the “information skies,” Google is the airport control tower, with their search engine being the top-ranked website in the universe. The vast majority of internet users will perform searches on Google daily for every kind of search. 

Are you achieving better SEO?

It would be best if you made sure the available information about your business on the internet can be found through a search engine. Make it easy for Google to interpret your data and show it to the right people. Be sure your business’s industry field, address, contact details, and opening times are updated on your website and registered on a Google My Business listing.

SEO doesn’t solely depend on your website. Other elements of your online presence that you need to consider include:

  • Any local directories or online listings you may be registered with, such as Yell, TripAdvisor, or Freeindex. 
  • Any news websites or blogs that mention you. If your business is shown to be present on other websites, trendy ones, the higher you will move up the rankings. Consider starting a blog, and writing about popular topics in your industry.
  • The more active you are on social media, the larger your following and the more likely you will be recommended.
  • Any images or videos used should have relevant hashtags and descriptions, as these will also improve your chances of being found.
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Organic Traffic (Non Paid Traffic)

Get more organic traffic (visitors) and grow digital businesses.  The main goal SEO is acquiring free, organic traffic.  

The web search (both desktop and mobile). SEO can be done for Google, Bing, Yahoo, etc. search engines.

The more you invest in paid marketing (Facebook Ads, Instagram Ads, Google Ads, Snapchat Ads), the more the benefit that you get as non-organic downloads have an impact on visibility and organic downloads.

SEO is independent from advertising investment; paying promotion does not have any impact on a website’s visibility. If you want to boost your SEO you have to invest in Inbound Marketing, backlinks and PR.

A lot of small to medium size businesses don’t use SEO for branding or sales and falsely believe that because they have built a website, then this is all they need and that their customers will find them. The 20th century´s ‘build it and they will come’ approach is a bad strategy in this digital world. Have you ever tried to google a local business and can’t seem to find them anywhere in the search results?  Because there they are on page 8! Yeah right, who scrolls through all the way to page 7th or 8th? It’s crazy to think a business has invested time and resources into a swanky new website, but make it difficult to be found in search engines. Without implementing an SEO strategy for your website, then you really wasted money on the website. It’s never too late to start a SEO driven website but the longer you leave it, the longer it will take to achieve your commercial goals.  At 210 Digital Marketing, we were pioneers of digital transformation since the beginning of this century.

Technical terms such as algorithms, SERPs, MetaTag, Short-tail keywords, Long-tail keywords, 301 redirect, spider, crawlers and HTML seem overwhelming at first. And for any busy business owner, who is already struggling to just get through their email inbox every day, it also means they are reluctant to learn something that seems complex. Although it’s not rocket science, it might be time consuming, frustrating and at times the technical terms can make you dizzy, but 210 Digital Marketing can guide you. Google´s algorithm in particular is always changing. So if you have a website and you don’t have time to do your SEO yourself, then outsource it with us.  

SEO is a relatively old discipline with a lot of competitors. You have to build a website and generate URLs (contents) so the results of SEO take time. SEO is a mid / long-term strategy, so don’t expect to see immediate results.

Content Creation

You should always make sure that your content is fresh, new, consistent, and relevant. Whatever you do, do not use clickbait, misrepresent or name randomly. Google is always looking for high-quality content that people are actually ‘googling’ for and doesn’t want to see fluff or overuse of terms. It also looks for other important factors like how people engage with your site, mobile-friendliness, and load speed. These things are what Google uses to evaluate your website’s relevance and help rank it higher.   When optimizing content, you should know its importance to your target audience. Understand the specific keywords or key phrases they use when describing or searching for your products and services and use them. Search engine optimization is all about knowing your customers and delivering your content right. Let 210 Digital Marketing lead you in the right direction of SEO or other forms of marketing such as paid advertising such as Facebook.

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