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SEO (Search Engine Optimization)

This comes down to how many people find you without you having to pay.

Unlike paid advertisement, SEO results from good content, rich media, sound design, and speed.

Most digital marketers say they can get you to page 1 on Google. If this were true, they would continue doing content for themselves and get business that way.

That means that cold calls and emails stating they help you in SEO are selling you precisely the opposite: cold calls, low-quality newsletters, hacked or broken backlinks, and, if you’re lucky, second-hand leads from grouped paid advertisements. All of this is NOT SEO. Read on…

what is SEO? 

what is SEO? 

what is SEO? 

what is SEO? 

what is SEO? 


Content is developed with the client and team.

A digital marketing agency creates media and advertising with a particular client set of content created specifically for an intended audience.

The primary objective is to enrich, answer, and provide straightforward answers, information, and value to those seeking, interested, or curious about the nature of a business.

From a blog to a video, the quality of the content will reflect on the perception of its value. Oh, and it must be measured to understand how the content will continue to develop and patterns and seasons to use economic and market trends to favor the client.

What does SEO mean?

SEO is one of the biggest buzzwords in digital marketing, but it’s another jargon term with a hard-to-find definition for business owners who aren’t in the know.

You may find detailed information explaining how to improve your backlinks or fix your 301 redirects.
Imagine going onto Google and searching for a local movie theatre to explain this best. You type the keywords into Google’s search bar, for example, “cinemas around.” You look through the results. You’ll probably not click further than the first four results pages. The venues that understand SEO have already anticipated this. They may have accurately predicted the keywords you used to find a blockbuster!

Search Engine Optimisation is what you do to get to the first page on Google without advertising.

It is the process of repositioning your healthcare marketing higher up in the search results of the most relevant searches made by your ideal customers. The higher the search results, the better optimized your business is.

SEO means Search Engine Optimization, which increases the amount and quality of traffic to your website through organic search engine results. SEO is about visibility (Search) and CTR (Click-through Rate) in web search.
Although many search engines should not be ignored in any serious SEO campaign, Google is the most crucial search engine for most businesses to rank in.

There are over 250 ranking factors on Google.

Although that may sound overwhelming, SEO is one of the most critical skills any healthcare company can learn because it brings many highly qualified visitors to websites and social media channels.

As of 2024, this is the better way to get people actively looking for your healthcare services to visit your website for free. Oh, and let’s not forget the power of video marketing. Expanding by translating content to a new language can immediately expand your reach.

Keywords and SEO

Keyword Marketing

Plenty of guides online will tell you to write in-depth content.

It’s good that your content is well-documented and meaningful. Nevertheless, if it isn’t keyword-optimized, you will miss out on a lot of traffic, thus wasting your time. 

We could have written a post about this topic without optimizing it around specific keywords, and it would have gotten minimal traffic.

Never underestimate the importance of keyword research when it comes to SEO. Because SEO is not the magical mystery that many people think it is. You are better off writing keyword content optimized around the search phrases people type into the search engines.

The Relevance of SEO

If a business has a website, but no one can search for it, does it exist?

Google’s power over your business’s accessibility online is enormous. If the Internet is the “information skies,” Google is the airport control tower, with its search engine being the world’s top-ranked website. The vast majority of internet users will perform searches on Google daily for every kind of search. 

Are you achieving better SEO?

 Ensure that the information about your business on the Internet can be found through all relevant search engines.

Make it easy for Google to interpret and show your data to the right people. Be sure your business’s industry field, address, contact details, and opening times are updated on your website and registered on a Google My Business listing.

SEO doesn’t solely depend on your website. Other elements of your digital presence that you need to consider include the following:

  • You may register with local directories or online listings like Yelp, TripAdvisor, or Freeindex. 
  • Any news websites or blogs that mention you. If your business is shown to be present on other trendy websites, your rankings will be higher. Consider starting a blog and writing about popular topics in your industry.
  • The more active you are on social media, the larger your following is, and the more likely you will be recommended.
  • Any images or videos should have relevant hashtags and descriptions, as these will also improve your chances of being found.
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Organic Traffic (Non Paid Traffic)

Get more organic traffic (visitors) and grow digital businesses.  The main goal of SEO is acquiring free, organic traffic.  

The web search (both desktop and mobile). SEO can be done for Google, Bing, Yahoo, etc., search engines.

The more you invest in paid marketing (Facebook Ads, Instagram Ads, Google Ads, Snapchat Ads), the more benefit you get, as non-organic downloads impact visibility and organic downloads.

SEO is independent of advertising investment; paying promotion does not impact a website’s visibility.

You must invest in inbound marketing, backlinks, and PR to boost your SEO.

Many small to medium size businesses don’t use SEO for branding or sales and falsely believe that because they have built a website, this is all they need and that their customers will find them. The 20th century´s “build it, and they will come” approach is a flawed strategy in this digital world. Have you ever tried to google a local business and can’t seem to find them anywhere in the search results?  Because there they are on page 8! Yeah, right. Who scrolls through all the way to page 7th or 8th? It’s crazy to think a business has invested time and resources into a swanky new website but makes it challenging to be found in search engines. Without implementing an SEO strategy for your website, then you waste money on the website. It’s never too late to start an SEO-driven website, but the longer you leave it, the longer it will take to achieve your commercial goals. Sometimes creating alternative channels and distribution such as podcasts can support your efforts for search engine optimization.

At 210 Digital Marketing, we have been pioneers of digital transformation since the beginning of this century.

Technical terms such as algorithms, SERPs, MetaTag, Short-tail keywords, Long-tail keywords, 301 redirect, spider, crawlers and HTML seem overwhelming initially. And for any busy business owner, who is already struggling to get through their email inbox every day, it also means they are reluctant to learn something that seems complex. Although it’s not rocket science, it might be time-consuming and frustrating, and at times, the technical terms can make you dizzy, but 210 Digital Marketing can guide you. Google´s algorithm, in particular, is constantly changing. So if you have a website and don’t have time to do your SEO yourself, outsource it with us.  

SEO is a relatively old discipline with a lot of competitors.

You have to build a website and generate URLs (contents), so the results of SEO take time. SEO is a mid/long-term strategy, so don’t expect to see immediate results.

Content Creation

Always ensure your content is fresh, new, consistent, and relevant.

Whatever you do, do not use clickbait, misrepresent, or name randomly. Google is always looking for high-quality content that people are actually ‘googling’ engaging in, and it doesn’t want to see fluff or overuse of terms. It also looks for other important factors like how people engage with your site, mobile-friendliness, and load speed. These things are what Google uses to evaluate your website’s relevance and help rank it higher.  

When optimizing content, you should know its importance to your target audience. Understand the specific keywords or key phrases they use when describing or searching for your products and services and use them. Search engine optimization is about knowing your customers and delivering your content right. Let 210 Digital Marketing lead you in the right direction of SEO or other forms of marketing, such as paid advertising on Facebook.

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