Case Studies
Featured Case · Nine-Figure Exit
Telemedicine operator: from early growth to nine-figure strategic acquisition.
A direct-to-patient telemedicine operator engaged the 210 team to architect the growth systems that would carry the company from early-stage acquisition through scale and into acquirer-grade diligence. The engagement spanned multiple phases over multiple years. The exit was nine-figure. The amount is not disclosed by NDA.
The Challenge
- Patient acquisition unit economics that had to survive late-stage diligence
- Brand platform sturdy enough to front a strategic acquirer conversation
- Dual-audience messaging — patient-facing and provider-facing
- Measurement architecture that satisfied an investment-banker-grade data room
- Marketing operations that would not become a finding during diligence
The Work
- End-to-end patient acquisition architecture (paid, organic, partnerships, lifecycle)
- First-party data and server-side measurement, surviving privacy change
- Brand platform engineered for both consumer and acquirer audiences
- Clinical-quality content engine across high-intent search queries
- Marketing-ops hygiene at audit-grade — contracts, attribution, reporting
9-figure
Exit valuation (amount undisclosed by NDA)
Multi-year
Embedded growth-architecture partnership
Diligence-ready
Marketing operations cleared acquirer review
References available under mutual NDA. We will not name the client publicly. We will introduce diligence partners and operators evaluating the firm.
Case · 02 · Behavioral Health Portfolio
Five California operators: $100K to $20M+ ARR.
Five active California behavioral health portfolio companies have been grown from approximately $100,000 to $20M-plus in annual recurring revenue under partnership with the 210 team. Each operator is a distinct company with distinct clinical positioning. The system that scales them is shared.
The Pattern
- Admissions engineering — hour-cycle response systems and clinical-fit qualification
- Payer-mix optimization — moving from out-of-network dependency to balanced mix
- Clinical brand differentiation that withstands clinical-ethics scrutiny
- Multi-state expansion architecture for operators ready to leave California
- HIPAA + 42 CFR Part 2 aware operations across all marketing and intake touchpoints
The Outcome
- ~200× ARR growth across the portfolio over the partnership horizon
- Improved payer-mix unit economics across each operator
- Multiple multi-state expansions completed
- Operating-team-owned admissions systems (no agency dependency for daily operation)
- Reputation infrastructure that survives clinical-quality scrutiny
5
Active California behavioral health portfolios
200× growth
$100K to $20M+ ARR per operator
Multi-state
Expansion architecture deployed across operators
Case · 03 · AI Implementation
Patient intake AI inside a multi-site behavioral health operator.
A behavioral health operator with a multi-site California footprint engaged the 210 team to deploy AI inside its patient intake operation. The previous workflow relied on manual intake triage during business hours. After-hours volume routinely missed the admissions window. The AI deployment changed the unit economics of admissions volume.
The Architecture
- AI-assisted intake triage with human-in-the-loop clinical review
- Insurance and payer-mix qualification automation
- Routing logic to the right clinical track based on initial inquiry
- HIPAA-aware deployment using on-device inference where PHI sensitivity required it
- Integration with existing CRM and admissions operating system
The Outcome
- Admissions response time compressed from hours to minutes — including after-hours
- Qualified-admissions yield improved versus manual triage benchmark
- Clinical-team capacity reclaimed for higher-acuity work
- Operating-team owns the AI system and can iterate without agency dependency
- Documentation and audit trail support compliance review
Case · 04 · MedTech Strategic Positioning
A digital therapeutic operator: from clinical evidence to category leadership.
A digital therapeutic company with strong early clinical evidence and limited brand visibility engaged the 210 team to architect category positioning, KOL-grade content, and the strategic narrative for institutional and investor audiences.
The Challenge
- Strong clinical data, weak market narrative
- Complex dual-audience messaging (patient and provider)
- Reimbursement landscape requiring careful, claim-aware language
- Investor audiences expecting category-leadership positioning
The Work
- Category positioning and analyst-grade narrative platform
- Clinical evidence amplification through publication and KOL programs
- Reimbursement-aware messaging architecture
- Investor and board-grade brand presentation
- Provider channel enablement materials
Case · 05 · Bilingual Market Expansion
A multi-site healthcare operator: native Spanish content lifted Hispanic market admissions.
A multi-site healthcare operator recognized the 60M+ U.S. Hispanic healthcare market as a strategic priority but was running translated English content with no cultural adaptation. The 210 team deployed native-quality Spanish content engineering, hreflang architecture, and culturally-adapted creative.
The Architecture
- Native Spanish content written by bilingual editors (no machine-translation post-editing)
- Hreflang and dual-language schema deployment
- Spanish-language SEO and AI Overview optimization
- Culturally-adapted creative — imagery, spokespeople, clinical message framing
- Bilingual admissions and intake workflow design
The Outcome
- Spanish-language organic traffic and conversion rate parity with English channel
- Hispanic-market admissions volume increased substantially
- Brand equity in Hispanic consumer research improved
- Cost-per-acquisition parity across both languages
Case · 06 · SEO + AI Overview Footprint
A specialty healthcare brand: from Google rankings to ChatGPT, Gemini, and Perplexity citations.
A specialty healthcare brand with strong traditional SEO performance was being out-cited by competitors inside Google AI Overviews and conversational search engines. The 210 team rebuilt the content architecture to engineer entity-rich pages, definition-first sentences, stat-citation-source triplets, and full schema coverage that AI engines actually quote.
The Work
- Yoast site-wide settings optimization across all 17 phases
- Pillar-spoke content architecture with strategic internal linking
- Full JSON-LD schema rollout — LocalBusiness, Service, FAQ, Article, BreadcrumbList
- AI Overview content engineering — entity-rich, definition-first, source-attributed
- llms.txt and AI-bot policy configuration
The Outcome
- Citation coverage across Google AI Overviews, ChatGPT, Gemini, Perplexity, and Claude
- Featured snippet capture rate increase
- Maintained or improved traditional SERP rankings
- E-E-A-T signal footprint expanded across author schema, citations, and inbound links
Begin
If one of the patterns above resembles your situation — let us walk you through the specifics under NDA.
Strategic intakes are 60 minutes. We provide reference access and detailed engagement examples once mutual NDA is in place.