Website & Brand Experience · Services · 210 Digital Marketing
For healthcare practices competing on reputation, the website is the second opinion every prospect runs before they book. We design, build, and evolve websites and brand systems that make that second opinion feel inevitable.
Our philosophy
Patients arrive already scared. The site’s job is to lower the temperature — fast pages, clear procedures, credible clinicians, visible outcomes, and a booking path that doesn’t feel like a phone tree. Every design decision is made against that test.
And because your website is the first signal the algorithm and the AI overviews read, every design decision also has to hold up as structured data, semantic markup, and fast-load architecture. Beautiful doesn’t mean slow. Credible doesn’t mean boring.
01
Logo, typography, color, iconography, photography direction, voice guidelines — a brand system built to scale across paid media, CTV, print, wayfinding, and clinical materials. We keep it flexible for a creative team to extend, and rigid enough that nothing off-brand ever ships.
02
WordPress, Webflow, or headless — architected for Core Web Vitals, accessibility, and structured data. Purpose-built templates for procedure pages, clinician bios, locations, and testimonials. Booking flow designed around the patient’s actual decision path, not your org chart.
03
Heat-map and session research before wireframes. WCAG 2.1 AA accessibility baked in, not bolted on. Conversion-rate optimization as a monthly discipline, not a launch-week project. Real-user testing against the patients and referrers you actually want.
04
Core Web Vitals, structured data, internal linking architecture, llms.txt, and AI-overview formatting as first-class design constraints. The SEO and AI capabilities teams sit in design reviews so visibility isn’t retrofitted post-launch.
Why it matters
“A website rebuild is never a website rebuild. It is a repositioning of the entire practice. If it doesn’t change how the phone rings, the money was wasted.”
210 Digital Marketing
Design & Brand Practice
Web performance · measured, not claimed
LCP
1.8s
Largest Contentful Paint
Good · < 2.5s
INP
126ms
Interaction to Next Paint
Good · < 200ms
CLS
0.04
Cumulative Layout Shift
Good · < 0.1
TTFB
167ms
Time to First Byte
Good · < 200ms
Lighthouse 99 · WCAG 2.2 AA compliant · performance budget gates every release · real-user monitoring on BAA-covered infrastructure.
Our stack
We build on the platforms your team can actually maintain five years from now — not the trendy framework that went out of support after one funding round. WordPress on a hardened, widely-supported stack for most practices, Webflow for brand-heavy sites that don’t need deep plugin ecosystems, and headless stacks for multi-location systems where performance and componentization actually pay back the complexity.
Hosting on Kinsta or WP Engine for WordPress, Vercel or Netlify for headless. Edge caching, image optimization, and server-side rendering are non-negotiable — this is healthcare, not a landing page.
Platforms & Tooling
Single-location practice sites run 10–14 weeks from kickoff to launch. Multi-location systems with clinician directories, procedure libraries, and location-level SEO run 16–24 weeks. Brand identity engagements add 4–8 weeks if run in parallel. We ship in phases — launch pages don’t wait for the whole site to be perfect.
Either, depending on what’s actually underneath. Most sites we inherit have a solid content base buried under a dated design and a tangle of unmaintained plugins — those can be re-platformed in place. Sites built on proprietary agency CMSes or with nothing worth keeping are faster to ground-up rebuild than rescue.
Marketing sites should collect minimum-necessary information and never route PHI through third-party trackers. We use server-side tagging, HIPAA-aware form processors, and pixel-less analytics paths for any interaction that touches health data. Booking forms that request symptoms or treatment history go through integrations that sign a BAA — not Typeform or stock plugins.
Most engagements start with an evaluation of the existing brand against the website-and-marketing demands ahead. Sometimes the brand is strong and only the web execution needs to catch up. Sometimes the brand is the ceiling and the rest of the marketing will keep underperforming until it’s refreshed. We tell you which situation you are in before you commit to the scope.
Yes. Every build targets WCAG 2.1 AA conformance — keyboard navigation, screen-reader semantics, contrast ratios, and captioned media. For practices with heightened legal exposure, we can document conformance against a VPAT/ACR and run quarterly audits.
Single-location practice rebuilds typically run $45,000–$120,000 design and build. Multi-location systems run $120,000–$350,000+ depending on directory complexity and integrations. Brand identity work runs $25,000–$80,000. Ongoing design, CRO, and content evolution is retainer-based, usually $5,000–$15,000/month.
Brand, website, performance, and experience — designed to make the patient feel like the referral was always going to end here.
Accessibility references