Healthcare
For two decades, healthcare has been the only industry we serve.
Telehealth. Behavioral health. MedTech. Provider networks. Specialty practices. Multi-site operators. PE-backed healthcare portfolios. The work compounds when the agency does not start over every quarter learning a new vertical.
Thesis
Healthcare is too hard to be a side practice.
Healthcare buyers run on cycles a generalist agency cannot intuit. A consumer brand learns from a 14-day campaign. A clinical operator may not know the true outcome of an admissions investment for ninety days, six months, or longer — when the patient cohort matures, the payer-mix settles, and the clinical-quality data clears.
Twenty years of exclusive healthcare practice means we already know that timing. We already know which payer pays in 18 days versus 90, which referral channel produces clinical fit versus volume noise, which AI use cases survive HIPAA and which collapse under audit. That pattern recognition is the reason our portfolio companies grow — and it is the reason we do not dilute the firm by serving adjacent industries.
20yrs
Healthcare-only operating history since 2005
9-figure
Telemedicine exit architected for a client (NDA)
5
Active California behavioral health portfolio companies
200×
Behavioral-health ARR growth from $100K to $20M+ under partnership
Verticals We Serve
Five healthcare segments — engineered for, not learned on.
Inside each vertical we run a different playbook because the buyer cycle, the regulatory surface, and the unit economics are genuinely different.
Vertical · 01
Behavioral Health
Multi-site, multi-state behavioral health operators. Substance use disorder treatment, mental health, dual-diagnosis, primary therapeutic care. The engine that took five California portfolio companies from $100K to $20M+ ARR.
- Admissions engineering (hour-cycle response systems)
- Payer-mix optimization (in-network vs out-of-network architecture)
- Clinical brand platform with outcomes-aware messaging
- Multi-state expansion playbook
- 42 CFR Part 2 and HIPAA-aware marketing operations
Vertical · 02
Telehealth
Direct-to-patient and B2B2C telehealth operators. Series A through strategic acquisition. The team architected the growth systems behind a nine-figure telemedicine exit.
- Patient acquisition architecture engineered for late-stage diligence
- Dual-audience messaging (patient and provider)
- Unit-economics-grade measurement (CAC, LTV, payback, NRR)
- Brand platform built for acquirer audiences
- Diligence-ready marketing operations
Vertical · 03
MedTech
Medical device, digital therapeutic, and clinical software operators. Strategic positioning for a market that runs on clinical evidence, KOL networks, and reimbursement architecture.
- Category positioning and analyst-grade narrative
- Clinical evidence amplification (publications, KOL programs)
- Reimbursement-aware go-to-market messaging
- Provider channel enablement
- Investor-grade brand platform
Vertical · 04
Provider Networks & Specialty Practices
Multi-location provider organizations, specialty practice rollups, ambulatory surgical centers, and integrated delivery operators. The original practice we built our reputation on.
- Local SEO and reputation management at multi-location scale
- Referral network development
- Patient acquisition by service line
- Clinical brand consistency across acquired sites
- Bilingual community engagement
Vertical · 05
PE / VC Healthcare Portfolios
Operating partners staffing healthcare portfolios with marketing leadership and growth architecture they can put in front of the investment committee or the next LP.
- Portfolio-grade growth diagnostics
- Multi-portfolio playbook development
- Operating-partner-aligned reporting
- Diligence preparation for next-round or exit
- AI implementation across portfolio operating systems
Vertical · 06
Bilingual Hispanic Healthcare
Cross-vertical practice serving operators who recognize the 60M+ U.S. Hispanic healthcare market as a strategic priority. Native-quality bilingual content engineering, cultural fluency, and dual-language admissions architecture.
- Native Spanish content (not machine-translated)
- Hreflang and dual-language schema architecture
- Culturally-adapted creative and spokesperson selection
- Spanish-language SEO and AI Overview citation
- Bilingual admissions workflow design
How we operate
Five operating principles that make healthcare growth compound.
1. Start with the operating model, not the channel mix. Patient acquisition that ignores admissions capacity, payer mix, and clinical fit will scale into a problem rather than out of one. We design the operating system first.
2. Measure clinical fit, not raw lead volume. A qualified admission worth $30K of clinical revenue is a different KPI than a “lead” that wastes intake-team capacity. Our reporting reflects that.
3. Build first-party data architecture early. The agencies still optimizing for last-click attribution are about to be wrong on every paid-media decision. We engineer measurement that survives privacy change.
4. Implement AI where it removes friction, not where it impresses a board. We deploy AI inside intake, prior-auth, content operations, and attribution because those are the workloads where clinician hours and operating cost actually move.
5. Hand the system over. Every engagement ends with documentation and your team operating the machine. Agency dependency is the opposite of what we sell.
Begin
If healthcare growth is the number you have to hit — let us show you how the playbook compounds.
Strategic intakes are 60 minutes. We come with the case studies. You bring the constraints.