210 Digital Marketing is a healthcare-only digital marketing and AI implementation agency in Eagle, Idaho, founded and led by Gonzalo De La Torre, an organizational behavior psychologist. Since 2005 we have worked with clinics, behavioral-health programs and telehealth companies across the U.S., with senior-only delivery in English and Spanish. Written for the operator in diligence.
Who runs it
Who Runs 210
210 Digital Marketing is a healthcare-only digital marketing and AI implementation agency, headquartered in Eagle, Idaho and serving clients across the United States. The agency has worked exclusively in healthcare since 2005, roughly two decades of single-industry focus. 210 was founded by Gonzalo De La Torre, an organizational behavior psychologist who built and sold his own behavioral-health company in San Diego and appeared on CNN as a behavioral-health advocate for youth, a background that shapes how the firm approaches clinical audiences, regulated environments, and patient trust. That depth is also why the nine-figure telemedicine exit referenced in the agency's history belonged to a client's platform, not to 210. The work is delivered by senior operators, the people who actually do the strategy and execution, rather than handed off to junior account managers. Our founder holds one U.S. patent (US 12,109,041 B2), and the agency is HIPAA-aware and fluent in 42 CFR Part 2.
210 is based in Eagle, Idaho, in the Boise and Treasure Valley area, and serves healthcare organizations throughout the United States.
Who runs 210 Digital Marketing?
210 was founded and is led by Gonzalo De La Torre, an organizational behavior psychologist who built and sold his own behavioral-health company in San Diego and appeared on CNN as a behavioral-health advocate for youth. Day-to-day work is handled by senior operators rather than junior account managers, so the people doing your strategy and execution are the ones with the experience.
Why is 210 healthcare-only?
210 has focused exclusively on healthcare since 2005, about twenty years. Healthcare marketing requires fluency in clinical audiences and regulation that a generalist agency does not develop. 210 is HIPAA-aware and fluent in 42 CFR Part 2, so privacy and compliance considerations are built into the work rather than bolted on.
Does 210 own the telemedicine platform behind the nine-figure exit?
No. 210 is the agency, not the owner. The nine-figure telemedicine exit referenced in the agency's history belonged to a client's platform. 210 supported the work as a marketing and AI implementation partner.
A senior AI team behind a client's nine-figure telemedicine exit, with twenty years inside healthcare — operator-grade, senior-only, Idaho-based.
HIPAA-aware AI, deployed inside the systems that actually produce revenue.
Gonzalo De La Torre, founder of 210 Digital Marketing, is an organizational behavior psychologist who built and sold his own San Diego behavioral-health company and has appeared on CNN as a behavioral-health advocate for youth. He holds U.S. patent US 12,109,041 B2, granted in 2024, for a biometric awareness training platform that measures physiological responses to content. The patent is his, not 210’s, and it does not cover our marketing services. His film credits are listed on IMDb and his professional background is on LinkedIn.
How we source, fact-check and correct what we publish is set out in our editorial and publishing standards.
Our AI implementation capabilitiesWe are measured by outcomes, not deliverables. Our founder — an organizational behavior psychologist by background — built and sold his own San Diego behavioral-health center, and has appeared on CNN as a behavioral-health advocate for youth. The nine-figure exit was a client's — a telemedicine platform up against the same clinician shortage as every telehealth company. We handed them the upper hand on recruitment: real nurses telling their own telemedicine stories, produced by our own team, led by a founder whose music and film work earned Singer-Songwriter of the Year at the 2010 Los Angeles Music Awards, an honorable mention in the Billboard World Song Contest and an official selection at the 2011 San Diego Latin Film Festival (sources on Wikipedia) — not a healthcare content factory. Paired with a patient-acquisition system we built to convert the demand — and traced to ROI, ROAS, and sales-team performance — it helped carry them to the forefront of the telemedicine need and on to a nine-figure acquisition. The amount is under NDA; under MNDA we introduce diligence partners to references.
Explore the six senior-only practices we operate, standalone or combined.
See how we work inside regulated healthcare - senior-only, vendor-neutral, no offshore content factory.
"The agencies that pivoted to AI in 2023 are still learning what the word means. We have implemented it inside regulated healthcare since before the term had a category."
Every engagement is delivered by operators with 10-plus years of healthcare experience and direct AI implementation work. The client list is deliberately small. The strategic intake is a free 45-minute call.
Book a Strategic IntakeIn Eagle, Idaho. 210 is a senior-only, healthcare-only practice operating since 2005 and serving clients across the U.S.
One. Our founder holds U.S. patent US 12,109,041 B2, granted in 2024, for a biometric awareness training platform that measures physiological responses to content.
210 is HIPAA-aware and 42 CFR Part 2-aware. We sign a business associate agreement whenever an engagement touches protected health information, and we design programs so that most of them never need to.
Yes. 210 delivers bilingual English and Spanish work using native Spanish content, not machine translation.
A small number of healthcare leaders each year. Current work includes five behavioral-health operators compounded from about $100K to $20M+ in combined ARR. Read the behavioral-health and telemedicine case studies.
Senior-only delivery. HIPAA-aware AI. Bilingual EN-ES. Idaho.
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