How To Video Ep 3: Apple Vision Pro for Filmmakers & Content Creators

This is an AI-assisted transcript of the audio episode. It may contain minor transcription errors.

How to video and welcome to another episode of how to video with John Lee and Kanso D and we just unwrapped, unboxed the vision pro and both of us have a background in filmmaking. John, before I start going hog wild on this, tell me what was the experience for you. Well, you show me the music video from the weekend. I don't remember the name of the song, the song because I was just so blown away by the visual that I saw. Right? And you told me at first I thought everything was live but you told me some of them were CG. Yeah, it's a mix of

footage and 3D elements that were later placed in so you didn't get that. I didn't even get that because I guess the 3D is so good right now. It's pretty darn good and the resolution, tell me something about the resolution of the screen. The resolution, it's really good. I thought it was 8K. So it has that resolution. I saw your jaw drop a little and I produced saying vulgar things which is always a good sign because when's the last time you've had that experience of watching something and saying wow. That was a video game that we have at the college but I don't, I think

it's on the PC. I don't remember the the the the goggle system they use. It might be the one from meta but it's for playing games. But it's just playing games so you don't see all the lighting, you don't see the the shadow and you don't have the music so it's not really that immersive but this is watching full-case cinema with music with good production value. And by the way we've we're both filmmakers. We've done music videos. Our perspective comes from from all the way back to the 90s. Right. So we we see a mix of storytelling with artists. I think it's really nice to see an artist

being able to express a story and and having this new way of storytelling. This is a it's called spatial film which is 183 the virtual reality as it was known but it's called spatial film because there is spatial audio as well. When you move your head you're getting audio from different 100%. That's it's very immersive right? It's captivating. It kind of consumes you. It's immersive and what I like about it like like on the old music video in 2D everything that you wanted to see is given to you in flat screen and that's it right? But in 3D you can look to your lower left and you see

something new. You look on the upper right you will see something new. That's the immersive nature. Just like in real life you look to your left you see something else different you process you look to your left something different and that's what's so cool. So what I'm hearing you say is that there's an opportunity for someone to want to watch it again because they might have missed certain elements or they might see it from another perspective. Yes 100% is 2D you watch it it's flat right there everything that you want to see is there and that's it right? Now from a resource

perspective from a resource perspective you'd get an idea of like this is there was a lot of work behind this. Yeah I would imagine your whole paradigm of shooting has to change due to

the immersiveness and the environment. There were some elements that I think were a little uncomfortable perhaps a zoom shot on the artist that seemed to be something don't translate from 2D to 3D right? Yeah like there's one shot of him singing and then he was turning his head. I mean I get the point that they want to show that it's 3D you know when you turn your head but it's a little bit too in your face he's a little bit too close to the camera for my taste. Yeah there's strain in the eyes because it's almost like somebody putting their hand in front of their face you kind of

yes this instinct to want to push back and which makes you which again we're in them we're still in the early stages of spatial film being experimental experimental this was a video what was it was this what was it three minutes yeah so three minutes of a music video would you say that you were able to watch it from beginning to end with full attention absolutely and and again like we we talk about there's a value of going back to rewatch it because you're discovering something new that you haven't maybe spotted spotted on the first place when you see this we've heard or at least

what I've been hearing online is this device is too expensive the majority of people didn't like it and it was a bad move on behalf of Apple which I want to get your perspective of having it you personally we use it every day for at least three to four hours I've never had a device neither virtual reality nor mental reality that I spent that a much amount of time wait I'll take that back I do remember the vibe when it did come out and it was nice to just experience the space but this is for work I mean we we edit we supervise content you got to experience

final cut on the vision probe tell me about that you're you're more of a premiere and da Vinci guy yeah I like a da Vinci guy which is great I think most of our audience

I'd say what 60 70 percent of people use premiere it's a tool you can use you can use one of a hand yeah anything is anything do you feel else but tell me what was your experience seeing this ultra wide just came out which by the way it used to be the equivalent of having a 120 inch screen but now it's ultra wide which is the equivalent of having two curved six case screens what was that for you I did that is crazy as you know as I edited this not you will never have enough screen as an editor right you always wish that there's more screen so that it will make it work

easier but this so we editors and I do throw in I consider myself it's almost like you want the nicer bigger screens the better yeah the more the better and now you have it's crazy isn't it it's like you are sitting on the iMac screen and you're editing on the iMac screen it's just John would you say that's even crazier because what the problem is when you work remotely is that sometimes you can't carry your iMac or your or your curved screens wherever you go yeah because it's fragile you don't want to drop in an airport and all this time I've been able to take this and

show people in the team content and work remotely with their avatars which is imagine having a FaceTime with some somebody floating yeah and showing them what you're seeing this is this I found it to be a workflow tool that is unprecedented I think it's value for someone who works professionally it's worth its cost the cost was just let's not forget that it's it's a pro tool you don't buy a Macbook Pro if you're not doing you for browsing right yes you fun I mean okay in the ideal world if if if Apple would have in the ideal world this is for business for the business developers that

develop a hundred percent blood all hundred percent for developers what developers I say for media I did not get it for media we got it mostly for development and I found that now I'm using it every day for media yeah so that's this side now if only Apple would have came out with maybe just a smaller device that that doesn't have all this fancy processing power and remember that's like 2m chips and there's two m two chips on me Right so imagine if they can change are powerful. I think people forget just how much yes power

There is and they say why are you having this dongle and this thing out because it lasts for hours There's no way to have that amount of processing power

Without a dongle or a power pack. I mean Yes, is it a little bothersome to be carrying around this cable? Yes, but it lasts long and I haven't had I've had very low glitches. Did you experience any? Mean other than downloading the content. No, I didn't know why why if I issue I don't see anything and also just having to get used to the interface right

But other than that it was it was classic Apple But what did it was a classic Apple product where everything is seamless? What did people say when the iPhone came out? It's too expensive. Who's gonna use that dumb thing? So okay going back to the conversation before this before we get straight away so They were successful in building this tool, but this is a professional tool, right? It's very revolutionary and

As with revolutionary stuff, there might be a little bit Quarks right you have to learn how to use it There's an external battery pack that you have to carry and get Use the UI I would say it's simpler than the UI is Then Oculus and I love the Oculus, but it's for games Yeah, it might have been the Oculus the one that I was mentioning the game that I saw at the at the college

So anyhow, so imagine if Apple Which I think so you heard it first in the podcast. I think this is gonna happen Imagine if they only come up with a smaller device like the red band sunglasses But instead of it being a developer tool it's from a developer But this is just for viewing the content

And it's 499 499 and you can view all this 3d content and having the big screen Now for entertainment purposes game over Everybody will have this so when someone says that's way too expensive How much how much do people spend one day when they buy a TV?

2002, okay, how much do people spend when they buy two screens for their computer workflow? At least at least 2000 at least young of the 2000 or 200 so when this is 3500 you can't say like they were out of their minds with the pricing I mean it was for a very specific group of people that would let them find out What are people using what are developers and professionals using it for? How much time are they spending on the computer? Yeah, I

Find I use it not on its own all the time. I find I use it in conjunction with the computer Yeah Because there's a time to tap but there's a time to use a trackpad as well and the voice I've now used voice a lot. What do you think you would use it for John because I?

Probably fanboy whoever's listening to this goes

I will probably use it with For production for filming new content in that in that kind of 3d environment that's what I would use and we still have yet to share screens and on the vision But I'd like to do that with you and have have your take on it. So

Gosh, what what what were your review for for this for this be I would say for if you are Future oriented you like technology you want to see what's next beyond 2d video?

You you should get it and if you're a production company just for the fact that You know imagine you on the five-hour plane ride You know you have this thing on in the plane you can get some work done It will probably give you your money back and it's nice here. The audio is wonderful Yeah, I still don't know how they can get that audio without tell you why because it's lossless and the high bit rate I've been able to listen to music

Things that I hadn't picked up before other than in big studios So it's also an audio tool and for any audio fanatic out there I have no idea how this high bit rate lossless audio sounds and spatial

Really, it's I loved it. I think for media people it's underrated If you know somebody at Apple put a buck in their ear and tell them they need a viewer

Equivalent of this where it's not all the processing power by just to be able to view this and then it will it will take over the market Oh and before ending we also got to see what it was to film on the iPhone 16 Spatial what you you were blown away from it. I Think I've been watching too much high res 3d Spatial videos that it didn't seem that wild to me, but you said this is very powerful I was expecting because you told me you have filmed some content on now with which is your iPhone filmed

the glitz of more in Ireland and And I thought well, this is this is a world Heritage Spot what better place and you were by yourself. You don't have any crew you were by yourself We'll go on that's it. Just I was expecting I'll be honest with you. I was expecting crap

Total crap Wow Well, no not to your skill, but just for the fact that you don't have a crew. Yeah, you're like how Right I was expecting like a mess But I was really blown away and I immediately we thought about a business opportunity

Man You need to monetize this that's why we did this show Guys when everybody's showing content and saying that you can make millions over not you can't a film making takes time You have to win the trust of people you have to make sure that they that they find the the value in your production And coming back to 3d filming I've spent

Quiet sometime we built cameras 10 years ago to do 3d VR Built a robot we put a robot walks around it walks around with a camera and stabilizes it We were a little bit ahead of our time, but we spent enough time Editing in 3d 360 that I think there are some elements that are very important If you get different things at different

What do you call it distance from you? It's it's interesting it makes you I want to look at different things and the cliffs are more in Ireland You know watching those cliffs watching the walls that are stopping you. Yeah I thought that was a good thing to film. I thought like hey, what a I was I was amazed. I like I said I Apple is really good at integrating Integrating the

Their products I think they call it vertical integration among all the apps that they built You know I have watched some pictures Some of those pictures they are in 3d and it's wonderful to watch your own content and 3d and spatial It'll I think this is just the taste of the future

Where you're walking around with glasses and filming and I think meta is doing something very similar But what I really like about Apple is their privacy I feel comfortable just sharing so much information There were many things that you weren't able to watch from my vision pro because I was in a different account because you're a different account But it wasn't too difficult would you say to pass it on? I think that's where people go like you know what I don't have the time to learn how you know no no no it's uh

It's Bob, but here's the thing with Apple once it works It will work and you hardly have any crashes like like a windows product Yeah, and I think it's really gonna add to their to their bottom line I I don't think I think they've got something going on You're not gonna hear it a lot from influencers because they're influencing they're not making film But we are and we see of high value for anybody out there the vision pro and media

Go get it and if not wait this year or next year they might come out with a vision pro or the vision light or air and Vision air yeah, and oh get it vision air

Anyways, so thank you for for another session. Maybe our next one will be editing together as a team On the vision pro we'll catch you guys later