210 Digital Marketing is a hospice marketing agency in Eagle, Idaho. We help Idaho hospice and home health providers earn more referrals and more family inquiries, and we report the result as admissions, not clicks. Healthcare has been the core of our practice since 2005.
THE DIRECT ANSWER
210 Digital Marketing is a hospice marketing agency and patient-acquisition partner for hospice and home health providers, headquartered at 408 S Eagle Rd in Eagle, Idaho. We help Idaho agencies get chosen at the two moments that decide a census: when a hospital case manager, physician or facility decides which agency to call, and when a family searches late at night for help with a parent who is declining. The work covers education-first referral-source programs, Google, Bing and Apple Maps listings, a website families can act on, bilingual content, recruitment video, and measurement reported as aggregate referrals and admissions. We are HIPAA-aware: 210 is designed so patient information never reaches us, and we never ask bereaved families for reviews. Healthcare has been the core of our practice since 2005, and the senior person you meet is the person who leads the work.
We serve hospice and home health agencies in Boise, Meridian, Nampa, Caldwell, Eagle and the rest of the Treasure Valley, plus Twin Falls, Idaho Falls, Pocatello, Coeur d'Alene and rural Idaho.
THE IDAHO HOSPICE MARKET
Most hospice and home health admissions start with a professional, not a search. Research on hospice referrals consistently finds hospitals are the largest source, followed by physicians, skilled nursing facilities and assisted living communities. A case manager with a discharge to arrange calls the agency that answers quickly, accepts the patient and makes the family feel looked after. Marketing that ignores that relationship and buys clicks is solving the wrong problem.
Families still search, and they search late. An adult daughter in Nampa comparing hospices at 11 p.m. reads Google reviews, checks Medicare's Care Compare, asks ChatGPT which agencies serve her county, and calls whichever agency looks clear and available. If your listing shows an old address, a duplicate profile left over from a move, or a phone number that rolls to voicemail, she moves on. In the Treasure Valley, where a crowded field of Medicare-certified hospices covers the same counties, those details decide who gets the call.
Rural Idaho works differently again. Outside the valley, one agency may cover hundreds of square miles, and a family needs to know within seconds whether you serve their town. Clear service-area pages, accurate county coverage and a phone answered by a person do more there than any campaign.
HOW WE GROW ADMISSIONS
We start with the plumbing. One verified Google Business Profile for each real office, with duplicates merged, matching Bing Places and Apple Business listings, and the same name, address and phone everywhere. Then a website that says in plain words what you do, which counties you serve, when you can admit, which languages your team speaks and what Medicare covers, written so a family and an AI assistant can both quote it accurately.
Next comes hospice referral marketing, done as education. We produce the materials your liaisons use with hospitals, physicians and facilities: a clear service sheet, short educational videos and pages that answer what a discharge planner needs to know, such as admission hours, service area and the diagnoses you serve. For home health marketing, the same work supports the physicians and other practitioners who order care. Where an agency is hiring, we film recruitment video too, because census is capped by staffing.
Then measurement. We count referrals by source, answered calls and admissions in aggregate, using call tracking set up in your agency's name, and we report cost per admission instead of impressions. Paid search is added where it pays, for example on county-level hospice searches with little competition, and only after the counting works.
HOW WE WORK
Referral-partner outreach is educational. Liaisons explain your services, admission hours, service area and the diagnoses you serve, and leave accurate materials behind. 210 never pays or accepts anything for referrals, and the referral programs we build don't offer gifts, free staff time, meals or perks to referral sources.
Reviews need extra care in end-of-life work. We never ask bereaved families for reviews, and we never write a review reply that confirms someone was a patient. Families who want to share their experience will, and your replies can thank them without details. We use a family's story, photo or video only when the family offers it and gives written permission, and we never ask.
Privacy runs through the build. 210 is designed so patient information never reaches us: it stays on your platforms, and we report from aggregate counts, never patient records. If an engagement ever must touch protected health information, a BAA with 210 is available as a priced add-on. We keep ad-platform tracking off pages where families describe a loved one's condition, and we never imply Medicare endorsement: “Medicare-certified” appears only where it is true.
WHY AN EAGLE TEAM
We are in Eagle, a short drive from Nampa, Meridian and Boise, so agency leaders can meet us in person, and we can walk an office or sit in on an intake huddle to understand how referrals arrive. Choosing a hospice marketing agency is choosing who answers for your census, so the senior person who plans your program runs it. There is no hand-off to a junior account team.
We work in English, Spanish, French and Japanese. Spanish matters in Idaho hospice and home health: Canyon County and the rest of the valley have large Spanish-speaking communities, and a family decides faster when the first conversation, the website and the admission paperwork are in their language.
Our founder, Gonzalo De La Torre, is an organizational behavior psychologist who built and sold his own behavioral-health company, so we approach end-of-life and home-based care the way an operator would: staffing, intake and the family's experience first, advertising second. We don't promise census numbers. We set targets against your own baseline once measurement is running, and the relationship renews year by year on results.
Common questions
How does a hospice marketing agency like 210 approach hospice referral marketing?
As education. Liaisons explain your services, admission hours, service area and the diagnoses you serve, and share accurate materials a discharge planner can use. 210 never pays or accepts anything for referrals, and the programs we build don't offer gifts, meals, free services or perks to referral sources.
How should a hospice handle Google reviews?
With restraint. We never ask bereaved families for reviews, and we reply to every review without confirming the person was a patient. Families who want to share their experience usually do so on their own. Your own website can also present your family survey results accurately, with the source and the reporting period.
Do you work with home health agencies as well as hospices?
Yes. Home health referrals usually come from physicians and other practitioners, so referral education matters just as much, and families still search for an agency that serves their area. We build the same foundation for home health, hospice and non-medical home care: accurate listings, service-area pages, referral materials, recruitment video and aggregate admissions reporting.
Does 210 handle patient information?
Our engagements are designed so that we don't: patient information never reaches 210. It stays on your platforms, and we report from aggregate counts of referrals, calls and admissions. If an engagement ever must touch protected health information, a BAA with 210 is available as a priced add-on.
How do you measure hospice and home health marketing?
In admissions. We count referrals by source, answered calls and admissions in aggregate, and report cost per admission. Impressions and clicks are tracked only as diagnostics. Targets are set against your own baseline once measurement is running, not promised up front.
Which parts of Idaho do you serve?
We are based in Eagle and work in person across the Treasure Valley, including Boise, Meridian, Nampa and Caldwell. We also serve agencies in Twin Falls, Idaho Falls, Pocatello, Coeur d'Alene and rural Idaho, and healthcare organizations across the United States.