A 210 Digital Marketing Podcast
AI explained for people who never asked for it.
AI arrived whether you asked for it or not.
AI For Luddites is a plain-English podcast for the skeptical, the resistant, and the merely exhausted — no hype, no jargon, and no promises that everything is about to change forever.
Each episode puts one piece of artificial intelligence on the workbench and takes it apart: what it actually does, what it actually costs, and whether it has earned a place in your work. The hosts work in marketing and enterprise technology — the part of the industry where AI has to survive contact with a real budget, a real team, and a Monday morning.
Made for business owners, operators, marketers, and the reluctantly curious. If you have ever suspected that the loudest voices about AI are the ones selling it, you are the audience.
The original Luddites were not fools who feared machines. They were skilled craftspeople who asked who the machines were really for. Good question. Still is.
What companies actually deploy, versus what gets announced.
Token economics, request routing, and where the bill really comes from.
When a smaller open model is the correct answer.
Bringing AI to industries that never asked for it.
Recorded at a rock climbing gym. Cody, Gonzalo, and Jesus cut through the hype to talk about how companies actually use AI, the truth behind tech layoffs, semantic data layers, MCP, open-source models, agentic programming, and saving real money through token optimization. Full transcript included.
It is a plain-English podcast about artificial intelligence for people who are skeptical of it. Each episode examines one piece of AI technology and asks what it actually does, what it costs, and whether it earns its place in real work — without hype or jargon.
Business owners, operators, marketers, and anyone who is more exhausted by AI marketing than excited by it. No technical background is assumed.
Cody, Gonzalo, Jesus, and John Wee, of 210 Digital Marketing in Eagle, Idaho. They work in marketing and enterprise technology.
Monthly.
On Apple Podcasts, or by adding the RSS feed to any podcast app. Every episode is also published on this site with a full written transcript.
Yes. Every episode page includes a complete, timestamped transcript so the conversation can be read, searched, and quoted rather than only listened to.
We are a healthcare marketing agency in Eagle, Idaho. If the podcast raised a question about your own AI rollout, that is the conversation we have every day.
AI For Luddites is produced by 210 Digital Marketing, 408 S Eagle Rd 205, Suite 34, Eagle, ID 83616 · (208) 595-6440. © 2026 210 Digital Marketing.