Paid Media · Services · 210 Digital Marketing
Search, social, and connected TV — planned, bought, and optimized against booked appointments in your EMR. Every dollar we spend is measured against real scheduled patients, not last-click form fills.
We run Paid Search, Paid Social, and Connected TV as one integrated system — not three siloed buys competing for the same credit. Budgets move where booked appointments actually come from.
01 / Search
Google Ads, Microsoft Ads, high-intent keyword coverage, local service ads, and Performance Max campaigns tuned on booked-appointment signals — not conversion-value guesses from the ad platform.
02 / Social
Meta, TikTok, YouTube, Instagram Reels, and LinkedIn — with HIPAA-aware creative review, conversion-API integrations, and paid amplification of KOL and patient-story content that actually converts in healthcare.
03 / CTV & OTT
Hulu, Netflix, Disney+, YouTube TV, Samsung, Roku, and addressable household targeting. Premium placements for premium practices — measured against in-market bookings, not CPM vanity.
Paid media · eligibility-aware
Paid Search · PMax
4.8× ROAS
High-intent booked patients
Paid Social · Creator
3.2× ROAS
Mid-funnel demand + retarget
Connected TV · OLV
2.1× ROAS
Premium reach · real households
Blended 12-week healthcare-vertical cohort · eligibility-aware targeting · PHI-free pixels · post-click attribution.
Deep-dive · Paid Search
Healthcare search is crowded, expensive, and easy to waste. We treat every keyword as a budget line — high-intent procedural terms funded to win, brand-adjacent terms defended against competitors, and upper-funnel terms measured against downstream bookings instead of last-click.
Structured campaigns, tight ad-group hygiene, strict negative-keyword management, and landing pages purpose-built for the intent — not a generic homepage. Ad extensions, local service ads, and Performance Max where it helps — not because the rep pushed the feature.
Paired with our attribution engine, every search dollar is evaluated against booked appointments — which is the only metric that pays the lease.
Search Platforms
Social Platforms
Deep-dive · Paid Social
In healthcare social, creative outperforms targeting by a wide margin. We produce ad-native video, static, and Reels — patient-story driven, clinician-fronted, or KOL-amplified — in the production studio, then test relentlessly against booking-qualified audiences.
Conversion APIs, server-side tagging, and HIPAA-aware event schemas keep reporting accurate without leaking PHI. Custom audiences pulled from EMR-derived segments (consented, compliant) outperform broad lookalikes almost every time.
Paired with our social media marketing practice, paid social doesn’t just buy reach — it amplifies the organic content your practice already earns.
Deep-dive · CTV & OTT
Connected TV is where the upper-funnel budget should live now. We buy Hulu, YouTube TV, Samsung, Roku, and major streaming inventory at the household level — addressable, frequency-capped, and geofenced around the practice’s actual service area.
CTV works in healthcare because the screen is trusted, the reach is clean, and we can measure the downstream booking through attribution modeling rather than pretending CPMs are a KPI.
Creative built once in our in-house studio fans out to 15/30 second CTV spots, 6-second bumpers, and vertical cut-downs for social — no re-shoots.
CTV & Streaming Inventory
For a single-channel paid search engagement in a competitive healthcare market, we typically recommend a $10,000/month media floor plus management — below that, there isn’t enough signal to optimize. Integrated paid search + paid social + CTV engagements usually run $25,000–$100,000/month in media depending on service area and practice size.
We handle creative end-to-end through our in-house video production studio. Static, video, CTV spots, vertical cut-downs, voiceover, and motion graphics are all produced on one brief — which keeps voice consistent across channels and avoids the expensive dead-end of platform-specific re-shoots.
We use server-side tagging, conversion APIs, and hashed offline events — never send PHI to ad platforms, never use PHI-based pixels, never deploy third-party trackers that aren’t covered under BAA or equivalent. Creative review includes a HIPAA marketing-rule compliance pass before anything goes live.
Often. We frequently take over paid search from an under-performing PPC shop while the in-house team keeps running organic social and content. Or we run all paid media while a GM or internal marketing lead owns brand. Flexible engagement models — the question is always which configuration produces the most booked appointments.
Paid search usually shows booking-signal movement within 2–4 weeks. Paid social takes 4–6 weeks to find the winning creative angle. CTV is an awareness investment — the downstream booking lift typically shows up across the whole media mix within 8–12 weeks. We report weekly so leadership sees progress, not just monthly reports.
Yes, via The Trade Desk and DV360, but selectively. Display banners as a standalone channel rarely move bookings in healthcare; programmatic is most valuable as a retargeting layer and a CTV buying platform. We’ll recommend it when it fits — and tell you when it doesn’t.
Integrated paid search, paid social, and CTV — measured against bookings in your EMR, not last-click form fills.
Paid media references